How Jubilee Re-election Campaign Strategy Just Hit the Snag

How Jubilee administration re-election campaign has hit a snag

I don’t know if you have already noticed or this is gonna be your eye-opener into Kenyan politics.

Okay, let’s ride together as I try to unearth some most important happenings in Jubilee Party campaigns and why the strategies are not working.

First, you and I know that something is missing in JP re-election campaigns. The JP team lack energy, unlike the NASA which is taking over Kenya with apparent issues that JP team can’t find real answers for.

In 2013, Jubilee Alliance rose into power because of sympathy votes from both Mt. Kenya and Rift Valley regions.

I guess, people in these two regions felt that their people were being targeted by ICC over the 2007 post-election violence the claimed over 1000 people.

JAP won the 2013 elections because of what they termed and the need to stop foreigners from intimidating the locals.

Currently, however, all the campaign tactics are not working.

Lack of trust among Kenyans for the two leaders-- the president and his deputy--, lack of accountability in dealing with graft in government, bulging national debt, and the unstable economy being the issues that have rendered JP speechless.

How claims about Raila Odinga are backfiring

Now we ask ourselves, is Raila Odinga to blame for everything that has happened during Jubilee administration?

As we perfectly know, Raila has been in the opposition for the past four years. He had no power to control government plans and whatever the president and his deputy were doing. He was only a whistleblower to several corruption scandals that touched close allies of the top Jubilee administration.

Of course, the more they try to blacken the name of Raila, the more the plans are backfiring.

It seems like; everything labeled under Raila’s name is jinxed to fail… or work better when NASA uses the same to outdo the creator.

What the president needs to do,

President Uhuru Kenyatta and his deputy, William Ruto have no choice but to stop using negativity of Raila Odinga as their main reelection tool.

They should not dwell in the past where tribalism was the key to winning elections.

They have no choice but to humble themselves and ask for forgiveness from Kenyans.

The two should acknowledge that they messed up, accept a new challenge and campaign with an aim to convince electorates that they can be trusted.

Oops! The SGR issue is not working. Kenyans know they were conned and taxpayers will have to dig deeper than necessary to cough up some pennies that went unaccounted for.

It isn't an easy ride anymore. Unless there is a secret weapon against the opposition, President Uhuru has no chance of being re-elected.